Over the last several years there has been a significant shift in factors determining site rankings in Google for ios driven websites. While the value of Page rank and on-page SEO have started to diminish, the anchor-text links and especially domain Trust and Authority have gained much more significance.
A simple graph illustrating the time trend of the above factors is given in the post, whereas the major factors that affect a website TrustRank and Authority are considered in another video lecture Whiteboard Friday - Domain Trust and Authority by the same author.
In this post I will not reiterate the content of the above publications, as you can always refer to the originals. Rather, my purpose here is to analyse those publications and derive implications they bear for necessary changes in link building strategies if they are to be successful.
As the TrustRank, together with site Authority, are becoming exceedingly influential for ranking, I’d like to consider the crucial factors that determine both of them.
The summary of my post boils down to this: If you want your website to rank high, you MUST incorporate and deploy a link building strategy that improves both your site Trust and Authority. This concerns everything - your sites content, outbound links and inbound links. The following paragraphs detail necessary steps to be taken.
Just keep trying
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