Fried Egg & Avocado Toasts

Mix all pico de gallo ingredients in medium bowl and set aside. Mash avocado in small bowl. Mix in 1/2 of lime juice. Set aside. Toast bread slices. Spread avocado mixture over toast. Sprinkle with arugula. For Egg Toasts: Heat large nonstick skillet over medium heat. Add oil to pan; swirl to coat. Crack eggs into pan. Cook 2 mins. Cover and cook 2 mins or until desired degree of doneness. Sprikle each toast slice with coarse salt. Top each 1/2 slice with 1 fried egg. Top each with pico. For Lox Toasts: Drizzle EVOO very lightly over arugula. Squeeze lime juice over arugula. Sprinkle with crushed red pepper OR green chili EVOO. Top with lox.